In real estate market, selling your home requires a bit of marketing effort. You want great ads and brochures in your marketing arsenal. So, what do you put in you're marketing materials?
What Content Should You Use?
When creating your advertisement, you want to create it with pith. Remember this cardinal rule - a classified ad always would have less content than a poster, a poster will always have less content than a brochure, and a brochure would always have less content than an Internet listing. But at the end of the day, your ad or brochure should have all the key information in there with only a modicum of detritus at the very most.
In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.
If your ad or brochure has the space, you may want to employ the stratagem of describing in detail the features of the house that made it such a great buy when you purchased it.
Is it in its location?
The view, perhaps?
Peaceful, serene neighborhood?
A specific school district for the children or yourself?
Cavernous storage space?
A wide enough garage for three cars?
Ceiling altitude?
Architectural motif?
Complete entertainment facilities?
A beautiful garden?
Come on. Don't be ashamed to let people know about what inveigled you to buy that home instead of the others that were on the market.
Word of warning from the wise. Do not "oversell" your home by putting too much hype on the best features. You cannot expect to close a sale with somebody who is set up for disappointment unintentionally just because you had overstated a few key features that you mentioned in your ad or brochure. Given what we have just said, you would not want to use overly florid language - a small farm pond is not "waterfront property", and a plain Jane apartment that happens to have windows on an air shaft is not a "capacious city domicile with a great view of the city."
If There Are No Pictures, It Didn't Happen
Color photographs of your piece of real estate must be made available if necessary. When selling real estate, a picture really can be worth a thousand words.
Be generous when taking photographs of your home. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. This is where those peculiar angles would come in - try showing only two walls with a slightly or extremely askew corner. Utilize different angles when taking multiple pictures in one room. A living room, for instance, may be captured featuring the fireplace, or featuring the window area. You want to make that first impression last, so take good photos of your house, and take a lot of them.
Obviously, marketing is one of the key factors in selling a home. If you conceptualize it (the marketing scheme, that is), they (the buyers) will come.
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